Join My Book #LaunchTeam
Be a Book Champion! Join the Calling All Heroes Launch Team!
Come behind the scenes with me and help share a message with the potential to transform thousands of nonprofits:
“A human-centered approach to fundraising has the power to create a future where every mission is fully funded, and every community has the support it needs to thrive.” - Tammy Zonker
Plus: Get exclusive access to an Advance Reader Copy of my new book, an invite-only webinar, launch team swag, and more — all for free when you join my book #launchteam!
#CallingAllHeroesBook
#ItWillTakeAllofUs
About Calling All Heroes
The nonprofit sector is at a crossroads. We're letting debates over fundraising approaches divide us. I wrote this book to serve as a guide to implementing a human-centered approach to fundraising that combines the best of donor-centered and community-centered models. To help us all raise even more money and accelerate short and long-term goals while ensuring everyone has a seat at the table. With the proven strategies and tools that I share in this book, I'm fully committed to being a guide and partner in achieving our ambitious fundraising goals so we can create a brighter future for our communities and our sector.
This Human-Centered approach to fundraising stands on the broad shoulders of Donor-Centered Fundraising and Community-Centered Fundraising. For that, I'm deeply grateful for Penelope Burk and Vu Le, who birthed these movements and all those who have embraced, implemented, failed, learned, and iterated these diverse approaches.
My fondest dream is that human-centered fundraising reflects the strengths of both approaches, mitigates the shadow side, and is embraced by you—fundraising professionals and nonprofit leaders everywhere. That you embody, learn, fail, iterate, and evolve this approach. I'll just say we won't perfect it. Because perfection means we stop getting better.
Tammy Zonker, Author of Calling All Heroes, Major Gifts Expert & Keynote Speaker
What’s a Launch Team?
A launch team is a group of passionate readers and supporters who help spread the word about a new book. As a member, you’ll play a vital role in making Calling All Heroes a success!
What You’ll Do
Read the Advance Reader Copy (ARC) before launch (about 2–3 hours).
Review the Book Launch Team Handbook (digital PDF, sent via email).
Leave an honest review on Amazon (we’ll provide prompts in the Handbook to make this easy).
Help recruit others—we’ll share sample messages and a referral link.
Share about Calling All Heroes online and offline (social media, email, workplace, or community groups).
(Optional) Take a selfie with the book and post on LinkedIn, tagging Tammy Zonker, to help spread the word visually.
Participate in our exclusive Calling All Heroes online community (for support, updates, and sharing ideas).
Share any creative ideas in the community for getting the book into more hands.
What You’ll Get
Access to the advance reader copy (digital) of Calling All Heroes before anyone else sees it
Free, exclusive access to our private Calling All Heroes community for launch team members and readers
Free LIVE 30-minute + Q&A webinar to talk about the book, get into behind-the-scenes strategies of the launch, and share insider tactics.
Free 90 minutes, CFRE-approved webinar “How to Implement Human-Centered Fundraising in Your Organization”
Podcast or video interview opportunities with me to talk about the book
Behind-the-scenes updates and bonus content from the author, yours truly
Launch team swag as a token of appreciation for your support
Special recognition on our author page and social media
Timeline & Expectations
July: Schedule Tammy Zonker for an interview on your podcast (optional, but highly encouraged!)
July: Start promoting pre-orders of Calling All Heroes—don’t forget to mention the pre-order bonuses!
July: Keep spreading the word! Share posts, videos, and live events can go live starting this month.
July 18: Our private Calling All Heroes group opens—exclusive to launch team members before release day on November 25!
November 25: BOOK RELEASE DAY! Let’s celebrate!
December 2: Join me for an exclusive LIVE 90-minute webinar: “How to Implement Human-Centered Fundraising in Your Organization” (CFRE-approved for 1.5 points, $397 value)—another launch team bonus!
January 13: Post-launch wrap-up and celebration
#CallingAllHeroesBook
Who this book is for
Fundraisers and Nonprofit Leaders Seeking Transformation
You want to move beyond rigid, traditional fundraising approaches and embrace bold, data-driven, and human-focused strategies.
Leaders and Teams Facing
Daunting Challenges
You want proven strategies to overcome adversity, economic challenges, limited resources, and community needs to achieve goals
Changemakers Committed
to Equity and Inclusion
You care about equity and ready to address privilege, power, race, wealth, and justice in philanthropy.
Anyone Who Believes in the Powerof Collective Action
You believe that real, lasting change takes all of us—working together, learning from each other, and striving for a better world.
Bridge-Builders Tired
of Sector Divides
You seek a unified, human-centered approach and believe nonprofits thrive through shared values and collective action.
Learners and Listeners on a Justice Journey
You’re committed to ongoing self-reflection, learning from others, and amplifying marginalized voices.
Why you need this book
If you're a fundraiser or nonprofit leader, you know that feeling of being caught in the middle of competing philosophies—should you focus on donors or community? Should you prioritize relationships or results? Calling All Heroes offers something you've been craving: a way forward that doesn't ask you to choose sides. This book recognizes that you're tired of the either-or debates that have divided our sector and are ready for an approach that honors both the generosity of donors and the wisdom of communities. It's written for professionals who want to move beyond traditional fundraising models and embrace innovative, human-centered strategies that actually work in today's complex landscape.
What makes this book especially valuable is that it doesn't just theorize—it shows you how to bridge these divides in practical, actionable ways. Through real stories and proven strategies, you'll discover how to create a fundraising culture built on respect, empathy, and collaboration with all your stakeholders. Whether you're facing economic challenges, limited resources, or simply feeling stuck in outdated approaches, this book offers the roadmap for transformation you've been looking for. It's for leaders who believe that the problems we're trying to solve are too big for any single hero—and that our greatest strength lies in working together toward shared values and collective impact.
#ItWillTakeAllofUs
“Calling All Heroes is exactly what our fundraising community needs right now. Tammy Zonker offers an empathetic and thoughtful guide to moving past the binary thinking that surrounds the typical donor-centric vs. community-centric dialogue. She skillfully balances donor relationships with community impact, encouraging us to approach our work with deeper curiosity, humility, and collaboration.”
Mallory Erickson
Creator of Practivated and Power Partners Formula™, Author of What the Fundraising - Embracing and Enabling the People Behind the Purpose
"In a time when generosity demands innovation and radical connection, Calling All Heroes charts a courageous path forward. Tammy Zonker bridges tradition and transformation - inviting fundraisers to embrace equity, elevate community, and lead with both heart and intelligence in an AI-powered era."
Nathan Chappell, Author of The Generosity Crisis: The Case for Radical Connection to Solve Humanity’s Greatest Challenges and Nonprofit AI: A Comprehensive Guide to Implementing Artificial Intelligence for Social Good
“Calling All Heroes is exactly what our fundraising community needs right now. Tammy Zonker offers an empathetic and thoughtful guide to moving past the binary thinking that surrounds the typical donor-centric vs. community-centric dialogue. She skillfully balances donor relationships with community impact, encouraging us to approach our work with deeper curiosity, humility, and collaboration. If you’re committed to a more ethical, inclusive, and effective philanthropy, this book will feel like an empowering and timely resource.”
Mallory Erickson, Creator of Practivated and Power Partners Formula™, Author of What the Fundraising - Embracing and Enabling the People Behind the Purpose
"A compelling vision for our time. With passion, insight and wisdom, Tammy Zonker reveals a transformative path that will make a positive difference to non-profits, our communities and our future. A bold call that challenges the nonprofit sector to reach its potential. In this beautifully written, passionate and practical guide, Tammy Zonker, has produced a gift for us all. If you want meaningful change, buy this book. Read it. Follow the advice. And watch your community be transformed for the better."
Harvey McKinnon, President at Harvey McKinnon Associates, Author
"Driving fundraising growth requires a unique personal blend of two values, which one must master simultaneously – idealism and pragmatism. Tammy blends these exquisitely in this book and moves beyond the emotions about donor and community-centered fundraising from the various lobbies, to systematically show how these two philosophies can be successfully blended for the common good. This book takes abstract concepts and turns them into specific, measurable actions. Well done Tammy!"
Alan Clayton, Chair, Revolutionise International Ltd, Author of Great Fundraising Organizations: Why and How The World's Best Charities Excel at Raising Money
“In these especially challenging times for fundraisers and changemakers globally, Tammy Zonker’s new tour de force book, “Calling All Heroes," has effectively created a new paradigm of Human-Centered Fundraising. By bringing together, for the first time, the very best of Ken Burnett’s donor-centered “Relationship Fundraising” with community-centered fundraising, Tammy has developed a manifesto with a powerful call to action for the nonprofit sector, if it wants to not only survive but to grow. This must-read book, draws on our rich fundraising journey, highlights impactful case studies, and identifies the opportunities and potential pitfalls along the way, whilst providing a clear roadmap for those fundraising heroes ready to make the next big positive change in fundraising. Be human, be that change!”
Daryl Upsall, FCIOF, President, Daryl Upsall International
Meet the author
Tammy Zonker
Tammy Zonker is a passionate leader, strategic thinker, and recognized expert in major gift fundraising with nearly three decades of impactful experience. As the Founder and President of Fundraising Transformed, President of the Modern Institute for Charitable Giving, and host of The Intentional Fundraiser Podcast, Tammy is dedicated to empowering nonprofit organizations to achieve extraordinary results.
Throughout her extensive career, Tammy has guided and trained thousands of nonprofits—including social service organizations, private schools, universities, and healthcare institutions—to collectively raise nearly a billion dollars. Among her many successes is securing an impressive single gift of $27.1 million, highlighting her exceptional strategic insight and ability to inspire generosity.
Internationally sought after for her expertise, Tammy is an Association of Fundraising Professionals (AFP) Certified Facilitator and a seasoned global speaker, sharing her knowledge in Australia, Ireland, Canada, and the Netherlands. In 2024, the AFP Greater Detroit Chapter honored Tammy’s outstanding contributions by presenting her with the prestigious Dr. John S. Lore Award for Outstanding Fundraising Executive of the Year.
Tammy previously served as Dean of the Institute for Charitable Giving for six years before acquiring the organization in 2025. She then revitalized and rebranded it as the Modern Institute for Charitable Giving, introducing an innovative and refreshed curriculum tailored for today’s fundraising professionals.
In addition to her roles at Fundraising Transformed and the Modern Institute for Charitable Giving, Tammy is a Senior Advisor at Capital Campaign Pro. She also contributes to advancing the fundraising profession through her involvement with the Fundraising.AI Global Advisory Council and Forbes Nonprofit Advisory Council.
Tammy’s experience extends into academia and publishing as well, having served as adjunct faculty at Indiana University and as a technical editor for Wiley Publishing’s third edition of “Fundraising for Dummies.”
Beyond her professional life, Tammy treasures spending quality time with her grandchildren and cultivating her NABA-certified butterfly garden, reflecting her deep appreciation for nature and family.
#ItWillTakeAllofUs
“In these especially challenging times for fundraisers and changemakers globally, Tammy Zonker’s new tour de force book, Calling All Heroes, has effectively created a new paradigm of Human-Centered Fundraising.”
Daryl Upsall
FCIOF, President, Daryl Upsall International
What’s inside the book
Chapter 1
The Evolution of Fundraising: How We Got Here
Chapter 2
Navigating Donor-Centered Fundraising: Principles, Challenges, and Ethical Considerations
Chapter 3
Community-Centered Fundraising: Reimagining Philanthropy for Equity and Justice
Chapter 4
The Need for a New Approach: Human-Centered Fundraising
Chapter 5
Assembling the Heroes: Building a Diverse Fundraising Team
Chapter 6
The League of Heroes Paradigm: Unity in Diversity
Chapter 7
Crafting the Narrative: Storytelling in Human-Centered Fundraising
Chapter 8
Navigating Power Dynamics in Human-Centered Fundraising
Chapter 9
The Hero's Journey: Implementing the Human-Centered Model
Chapter 10
AI: The Responsible and Beneficial Sidekick in Human-Centered Fundraising
Chapter 11
Navigating the Challenges: Overcoming Resistance to Change
Chapter 12
Measuring Impact: Metrics for a New Era of Fundraising
Chapter 13
The Future of Fundraising: Trends and Predictions
#ItWillTakeAllofUs
Pre-Order Book & Get Exclusive Access to My Free Webinar
Get your copy now and get a FREE BONUS gift
When you pre-order your copy of Calling All Heroes, share your receipt or order number in the form below, and share with your friends, you’ll receive an exclusive invitation to my free, LIVE 90-minute webinar: “How to Implement Human-Centered Fundraising in Your Organization.” (CFRE-approved, $397 value).
Step 1
BUY the Book
Step 2
CLAIM your Bonus
Step 3
Share with Friends
Have questions?
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Calling All Heroes is for fundraisers and nonprofit leaders who are tired of choosing between donor-centered and community-centered approaches. This book offers a new, actionable path that honors both donors and communities, with real stories and proven strategies for building a fundraising culture based on respect, empathy, and collaboration. If you’re ready to move beyond outdated models and embrace innovative, human-centered fundraising, this is your roadmap.
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Pre-orders are crucial—they show bookstores and online retailers that there’s demand for the book, which increases the chances of wider distribution and visibility. Pre-orders also help us build momentum and reach more women who need practical fundraising guidance at just the right time.
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There’s no fee to join! You’ll receive a free digital advance reader copy (ARC) of the book to read and post your review on Amazon. The only cost is if you choose to pre-order a hard copy for yourself (which we encourage but don’t require). As a thank you, you’ll get early access, exclusive community events, and special recognition for your support.
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We know your time is valuable, so we’ve made participation flexible and impactful. Here’s what we ask of our Book #LaunchTeam members:
Read the advance reader copy (ARC) before launch (about 2–3 hours).
Review the Book Launch Team Handbook (digital PDF, sent via email).
Leave an honest review on Amazon (we’ll provide prompts to make this easy).
Help recruit others—we’ll share sample messages and a referral link.
Share about Calling All Heroes online and offline (social media, email, workplace, or community groups).
(Optional) Take a selfie with the actual book and post on LinkedIn, tagging Tammy Zonker, to help spread the word online.
Participate in our exclusive Calling All Heroes online community (for support, updates, and sharing ideas).
Share any creative ideas in the community for getting the book into more hands.
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No experience needed! This is my first book launch, too, and we’re learning together. When you join, you’ll receive the Calling All Heroes Launch Team Handbook with step-by-step instructions, logistics, and tips for being an awesome #launchteam member. Plus, our team is always here to answer questions and offer support.
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Absolutely! Whether your audience is one person or one thousand, your voice matters. Even sharing with a single friend, colleague, or local group can help someone discover new fundraising strategies and inspiration. Offline sharing counts, too!
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Launch team members can sign up for a chance to be a guest on The Intentional Fundraiser podcast for a 20-minute interview with Tammy Zonker (limited spots available). We’ll provide a preparation guide and suggested questions. If you’re not selected, there are still plenty of ways to participate—like sharing your story in our community or being featured in a social media spotlight.
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It’s easy! Just fill out the sign-up form at the bottom of this website. You’ll receive a welcome email with next steps, access to the ARC, and the Launch Team Handbook.
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Recruitment period: [Insert dates]
ARC distribution: [Insert date]
Review window: [Insert dates]
Official launch day: [Insert date]
Post-launch wrap-up and celebration: [Insert date]
We’ll send reminders and updates throughout, so you’re always in the loop.
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No worries! The two most important things you can do that would be extremely helpful are 1) read the ARC and post your review on Amazon, and 2) pre-order your copy so you can join my exclusive 90-minute, CFRE-approved webinar “How to Implement Human-Centered Fundraising in Your Organization” at no additional cost.
We appreciate any level of participation. Whether you complete one task or all of them, your support matters, and we are grateful for you!
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Your privacy is important to us. We’ll only use your contact information to communicate about the launch. If you share a selfie or testimonial, we’ll ask your permission before posting it publicly or on social media.
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Yes! Active launch team members will receive special recognition, exclusive access to community events, and may be eligible for giveaways or other surprises as a thank you for your support.
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While no special accounts are required, we would appreciate it if you could share information about Calling All Heroes on your LinkedIn account, if you have one.
Social media sharing helps, but you can also support the launch through email, word-of-mouth, or community groups. All resources and activities are accessible online.
Thank you for considering joining the Calling All Heroes Book Launch Team. Together, we can make a difference in the world of fundraising!
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Our team is here for you! Reach out anytime at transform@fundraisingtransformed.com, or post your question in the Calling All Heroes community.
Join the #LaunchTeam!
Thank you for considering joining my launch team. Your support means the world to me—and together, we can make Calling All Heroes soar!
Fill out the form to join the Calling All Heroes #LaunchTeam. We’ll be in touch with all the details!