Digital Medit Kit
Welcome to the Media Kit for Calling All Heroes
Here you’ll find everything you need to learn about, share, and celebrate this groundbreaking book. Whether you’re a journalist, blogger, podcast host, or nonprofit leader, this kit is designed to make your job hassle free. Thank you for helping us share this important book—and for being part of this journey.
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About Calling All Heroes
The nonprofit sector is at a crossroads. We're letting debates over fundraising approaches divide us. I wrote this book to serve as a guide to implementing a human-centered approach to fundraising that combines the best of donor-centered and community-centered models. To help us all raise even more money and accelerate short and long-term goals while ensuring everyone has a seat at the table. With the proven strategies and tools that I share in this book, I'm fully committed to being a guide and partner in achieving our ambitious fundraising goals so we can create a brighter future for our communities and our sector.
This Human-Centered approach to fundraising stands on the broad shoulders of Donor-Centered Fundraising and Community-Centered Fundraising. For that, I'm deeply grateful for Penelope Burk and Vu Le, who birthed these movements and all those who have embraced, implemented, failed, learned, and iterated these diverse approaches.
My fondest dream is that human-centered fundraising reflects the strengths of both approaches, mitigates the shadow side, and is embraced by you—fundraising professionals and nonprofit leaders everywhere. That you embody, learn, fail, iterate, and evolve this approach. I'll just say we won't perfect it. Because perfection means we stop getting better.
Tammy Zonker, Author of Calling All Heroes, Major Gifts Expert & Keynote Speaker
What’s inside the Digital Media Kit for Calling All Heroes?
About the book
A quick overview of Calling All Heroes, who it’s for, why this book is needed now, what’s inside, praise for the book, and about the author.
Press release
Here’s the press release announcing the publication of Calling All Heroes. Click the button below to download the full press release.
Discussion Guide
Looking to dive deeper into Calling All Heroes? Download the official discussion guide below to spark meaningful conversations and explore key themes from the book.
Want to schedule an interview? Just reach out to Trent and he’ll set us up!
Headshots & Book Cover Photos
Access high-resolution headshots of Tammy Zonker and the official book cover for Calling All Heroes by clicking the download button below.
Social Media Posts & Graphics
Promote Calling All Heroes on LinkedIn! Click below to download a collection of social media posts and graphics designed to help you spread the word. Don’t forget to tag Tammy Zonker!
Meet the author
Tammy Zonker
Tammy Zonker is a passionate leader, strategic thinker, and recognized expert in major gift fundraising with nearly three decades of impactful experience. As the Founder and President of Fundraising Transformed, President of the Modern Institute for Charitable Giving, and host of The Intentional Fundraiser Podcast, Tammy is dedicated to empowering nonprofit organizations to achieve extraordinary results.
Throughout her extensive career, Tammy has guided and trained thousands of nonprofits—including social service organizations, private schools, universities, and healthcare institutions—to collectively raise nearly a billion dollars. Among her many successes is securing an impressive single gift of $27.1 million, highlighting her exceptional strategic insight and ability to inspire generosity.
Internationally sought after for her expertise, Tammy is an Association of Fundraising Professionals (AFP) Certified Facilitator and a seasoned global speaker, sharing her knowledge in Australia, Ireland, Canada, and the Netherlands. In 2024, the AFP Greater Detroit Chapter honored Tammy’s outstanding contributions by presenting her with the prestigious Dr. John S. Lore Award for Outstanding Fundraising Executive of the Year.
Tammy previously served as Dean of the Institute for Charitable Giving for six years before acquiring the organization in 2025. She then revitalized and rebranded it as the Modern Institute for Charitable Giving, introducing an innovative and refreshed curriculum tailored for today’s fundraising professionals.
In addition to her roles at Fundraising Transformed and the Modern Institute, Tammy is a Senior Advisor at Capital Campaign Pro. She also contributes to advancing the fundraising profession through her involvement with the Fundraising.AI Global Advisory Council and Forbes Nonprofit Advisory Council.
Tammy’s experience extends into academia and publishing as well, having served as adjunct faculty at Indiana University and as a technical editor for Wiley Publishing’s third edition of “Fundraising for Dummies.”
Beyond her professional life, Tammy treasures spending quality time with her grandchildren and cultivating her NABA-certified butterfly garden, reflecting her deep appreciation for nature and family.
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Join the #LaunchTeam!
Thank you for considering joining my launch team. Your support means the world to me—and together, we can make Calling All Heroes soar!
Fill out the form to join the Calling All Heroes #LaunchTeam. We’ll be in touch with all the details!